Start with the run-of-show
Send the timeline as it stands: doors, welcome remarks, dinner service, presentations, awards or product reveals, and when key people arrive or leave.
Mark the moments that cannot be missed. Coverage runs 3–12 hours, so the schedule tells us how many hours you actually need.
Decide coverage priorities
Most corporate events balance a few needs: speakers and leadership, guests and hosts in conversation, the room and branding, and the product or experience being launched.
Rank them. A short priority list keeps attention on what your team will use rather than spreading it evenly across the night.
Plan for how images will be used
Tell me where photos are headed — an internal recap, a press release, a sponsor report, social posts, the company website. Each use favours different frames, from wide room shots to tight portraits of a speaker.
What to put in your brief
Date, venue address, expected headcount, the run-of-show, a list of must-have people or groups, any brand or sponsor elements to capture, and a single on-site contact.
Also note anyone who prefers not to be photographed so we can plan around them.